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Demo: This is a demo template by Ruji Labs. The business, people, products, prices and reviews on this page are fictional and do not represent any real company.

Social and performance ads, Petaling Jaya

Content people stop scrolling for.

We plan, shoot and run TikTok, Meta and Shopee ads for Malaysian SMEs. Kuih, skincare, tudung, hardware. Kami buat brand anda riuh, then we show you what every ringgit did.

@serikulit.my
A hand holding a frosted glass skincare bottle against a pale blue backdrop with soft shadows
@petaksayur
POV

Payday esok. Cart dah penuh?

@maklang.kuih
A phone on a ring light filming a tray of colourful kuih lapis and onde-onde on a kitchen counter
@awan.tudung
Flat-lay product shoot of folded tudung in teal and sky blue with a small reflector and clips
@gegak.report
Cost per add-to-cart

RM 1.84
was RM 4.10

Get a free
ad audit
We run ads on
  • TikTok
  • TikTok Shop
  • Meta
  • Shopee Ads
November intake3 client slots left

Example results, one campaign each

Fictional demo figures from single campaigns. Not a promise of results.

  • 3.1M viewsMak Lang KuihTikTok, Raya 2026
  • ROAS 4.8xSerikulitMeta, Payday push
  • Sales x3.2Awan TudungShopee Ads, 11.11
  • RM 9.40 per leadBolt & BautMeta leads, Q2
  • 1,920 ordersPetak SayurTikTok Shop, Live sell
  • CPM RM 5.10Rumah WangiTikTok, Launch
  • 412 walk-insLorong KopiReels, Opening week

Small brands, loud feeds.Clients 140+

Home bakers, skincare founders, hardware shops and family kopitiams. Most came to us spending under RM 5,000 a month on ads.

  • Mak Langkuih since 1998
  • serikulit
  • awantudung
  • BOLT&BAUT
  • petak sayur
  • RumahWangi
  • LKlorong kopi
  • dandan

One team for the whole feed.

You should not need a videographer, a media buyer and an admin for comments. Pick the pieces you need, or let us run the lot.

No lock-in Month to month after the first 90 days

  1. 01

    Paid social

    Meta and TikTok campaigns, built, tested and tuned every week.

    from RM 1,800
  2. 02

    Marketplace ads

    Shopee Ads and TikTok Shop GMV Max, keyword by keyword.

    from RM 1,500
  3. 03

    Content shoot days

    Half-day shoots at your kedai or our studio: 12 short videos, 20 stills.

    RM 2,400 a day
  4. 04

    Creators and UGC

    We find, brief and pay micro-creators. You approve every script.

    from RM 350 a creator
  5. 05

    Community care

    Replies to comments and DMs in BM, English and Manglish, 9am to 10pm.

    from RM 900
  6. 06

    Tracking and reports

    Pixel, CAPI and a one-page Monday report you can read in two minutes.

    included

Three campaigns, three kinds of loud.

Real briefs look like this: a budget, a deadline and a boss who wants numbers on Monday.

  • Iced kopi being poured over ice in a clear glass on a marble kopitiam table, shot for a short video
    Lorong KopiTikTok + Reels

    A new kopitiam, full on opening week

    Six short videos shot in one morning, boosted to people within 5 km of the shop.

    walk-ins tracked
    412
    cost per view
    RM 0.38
    campaign
    14 days
    Read the case
  • Rows of folded tudung in teal, sky blue and lemon on a white shelf, lit for a marketplace shoot
    Awan TudungShopee Ads

    11.11 sales up 3.2 times

    Keyword ads, flash-deal vouchers and a creator try-on video that ran inside Shopee Video.

    sales vs 10.10
    x3.2
    ROAS
    7.9x
    ad spend
    RM 6,000
    Read the case
  • A hand spraying a home fragrance bottle above folded towels on a bright bathroom shelf
    Rumah WangiMeta + TikTok

    From zero to 1,100 orders a month

    A cold launch for a home fragrance brand. We tested 18 hooks and kept the three that sold.

    orders a month
    1,100
    cost per order
    RM 11.20
    to profit
    90 days
    Read the case

Every figure above comes from one fictional campaign and is shown as an example. Results depend on the product, the budget and the season, so we never promise a number before the audit.

What a month with us looks like.

A sample Riuh plan for a kuih and dessert shop in November: 26 posts, 3 live sells and ad tests that start small and only scale when they win.

  • TikTok video
  • Meta ad test
  • Live sell
  • Creator post

November 2026 sample plan. Swipe sideways to see the full week.

Sample content calendar for November 2026, Monday 2 to Sunday 29
MonTueWedThuFriSatSun
2
  • TikTok video: Behind the oven
3
  • Meta ad test: 3 hooks, RM 50 each
4
  • Creator post: Creator unboxing
5
  • TikTok video: Customer asks
6
  • Live sell: Friday live, 8pm
7
  • TikTok video: Weekend menu
8
    9
    • TikTok video: 11.11 teaser
    10
    • Meta ad test: Retarget cart
    • Creator post: Try-on x2
    1111.11 sale
    • Live sell: 11.11 live, 3 hrs
    • Meta ad test: Voucher push
    12
    • TikTok video: Thank-you reel
    13
      14
      • Creator post: Review stitch
      15
        16
        • TikTok video: Packing orders
        17
        • Meta ad test: Winner scaled
        18
        • TikTok video: Staff pick
        19
          20
          • Live sell: Friday live, 8pm
          21
          • Creator post: Creator recipe
          22
            23
            • TikTok video: Payday hint
            24
            • Meta ad test: Payday bundle
            25Payday
            • Live sell: Payday live
            • TikTok video: Gaji masuk!
            26
            • Meta ad test: Retarget cart
            27
            • TikTok video: Week recap
            28
            • Creator post: Creator duet
            29

              Monthly, in ringgit, no surprises.

              Fees cover strategy, content and running the ads. Ad spend goes straight from your card to Meta, TikTok or Shopee, so you always see what the platforms charge.

              • Mula

                For your first proper ad account.

                RM2,800a month

                • 1 platform: Meta or TikTok
                • 8 short videos a month
                • Weekly ad tests, up to 6 creatives
                • Monday report on WhatsApp
                • Best for ad spend RM 1,500 to 5,000
                Start with Mula
              • Riuh

                Most picked

                Most SMEs land here by month three.

                RM5,900a month

                • 2 platforms + Shopee or TikTok Shop
                • 16 short videos + 1 shoot day
                • 2 creators a month, scripts included
                • Live sell support, 2 sessions
                • Community replies, 9am to 10pm
                • Best for ad spend RM 5,000 to 20,000
                Start with Riuh
              • Gempak

                When ads are your main sales channel.

                RM11,500a month

                • All platforms, one budget view
                • 30 short videos + 2 shoot days
                • 6 creators and a UGC library
                • Weekly live sells, host included
                • Server-side tracking and dashboards
                • Best for ad spend above RM 20,000
                Start with Gempak

              Prices exclude SST. First 90 days are the minimum, then month to month with 30 days' notice.

              Live in four weeks, not four months.

              Onboarding is fixed and short. By day 28 you have ads running, a content rhythm and a report you actually read.

              1. Week 1

                Audit and access

                We read your ad accounts, Shopee shop and last 90 days of posts. You get a one-page list of what to stop, keep and try.

                You give us: page and ad account access, best sellers, margins.

              2. Week 2

                Plan and shoot

                Content pillars, the first month's calendar and a shoot day at your shop. We script every video in BM and English.

                You give us: two hours on shoot day and a product sample box.

              3. Week 3

                Launch small

                Ten to fifteen creatives go live with small budgets. Pixel and conversion tracking checked before any ringgit is spent.

                You give us: approval on the ad copy within 24 hours.

              4. Week 4

                Keep the winners

                Losing ads are switched off, winners get the budget. Your first Monday report lands on WhatsApp with three clear numbers.

                You give us: 20 minutes for the review call.

              Six people, zero account managers.

              You talk to the people doing the work. Every client gets a WhatsApp group with the strategist, the buyer and the editor in it.

              • Nadia K.

                Founder, strategy

                Ran ads for her mum's kuih before it was cool.

              • Haris T.

                Head of paid

                Reads CPMs the way others read the news.

              • Priya M.

                Creative director

                Can hook you in 1.5 seconds. Has tested it.

              • Zul A.

                Video and shoots

                Owns six ring lights and one tripod that works.

              • Mei L.

                Marketplace ads

                Shopee keywords, vouchers and flash deals.

              • Danish R.

                Community lead

                Replies in BM, English and very good Manglish.

              What owners say on the Monday call.

              • We stopped boosting posts and guessing. Now I know which video sold the kuih and which one only got likes.

                Puan Rohana S.
                Owner, Mak Lang Kuih

              • Their Monday report is three numbers and one sentence. My accountant finally understands our ad spend.

                Kevin L.
                Co-founder, Bolt & Baut

              • 11.11 used to be stressful. This year the live sell had a host, a script and stock alerts. Kami rehat sikit.

                Farah N.
                Founder, Awan Tudung

              Pitching us to your boss? Take the deck.

              24 slides: our rate card, three full case breakdowns, a sample Monday report and how we handle your ad accounts. Made to forward.

              Soalan lazim.

              Questions owners ask before they sign, in English and BM.

              How much should I spend on ads?Berapa bajet iklan yang sesuai?

              Start with at least RM 1,500 a month on one platform. Below that, the platforms do not get enough data to learn. We tell you honestly if your product needs more.

              Minimum RM 1,500 sebulan untuk satu platform.

              Do I need to be on TikTok?Perlu ke ada TikTok?

              Not always. A hardware shop selling to contractors may do better on Meta lead ads. We pick platforms from where your buyers already are.

              Tak semestinya. Kami pilih ikut di mana pelanggan anda.

              Who owns the ad accounts and videos?Siapa pemilik akaun dan video?

              You do. We work inside your Business Manager, TikTok and Shopee accounts, and every raw file goes to your Google Drive.

              Anda. Semua akaun dan fail kekal milik anda.

              Can you shoot outside the Klang Valley?Boleh shoot luar Lembah Klang?

              Yes. Shoots in Penang, Ipoh, Melaka and Johor Bahru add travel at cost. East Malaysia shoots are planned two weeks ahead.

              Boleh, kos perjalanan dicaj ikut kos sebenar.

              Do you write captions in Bahasa Melayu?Caption dalam BM boleh?

              Every client gets BM and English copy. Manglish too, when the brand can carry it.

              Ya, BM dan English untuk setiap klien.

              What happens if the ads do not work?Kalau iklan tak jalan?

              We switch losers off every week and show you why. If month three still misses the agreed target, the fourth month's fee is halved.

              Fi bulan keempat dipotong separuh jika sasaran tak capai.

              How fast can we start?Bila boleh mula?

              Audit in the first week after you sign. Ads are live by day 21, the full rhythm by day 28.

              Iklan pertama berjalan dalam 21 hari.

              Jom, make some noise.

              Tell us what you sell and what you spend. We reply within one working day with a free ad audit and an honest yes or no.

              Studio
              Petaling Jaya, Selangor. Visits by appointment.
              Where do you want to grow?

              Demo only

              This button is part of a demo template. Nothing was sent, booked or charged, and there is no real business behind this page.

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